Child Passenger Safety Week

CPS Week September 15-21, 2019

CPS Week reports (for prize eligibility and for grant recipients) are due October 7th! Scroll to here if you were a grant recipient, or here if you were not.

The Child Passenger Safety Association of Canada is pleased to offer support for members who are planning child passenger safety events in their communities for child passenger safety week September 15-21, 2019. Direct questions to cpsweek@cpsac.org.

The graphic above with the lighthouse: do you like it or do you love it? Please download a high resolution graphic here (English / français) for use on social media. It is sized to be placed perfectly as a Facebook page header…please use it proudly on your personal, association, organization, coalition, or business page!

Celebrate all month long!

All CPSAC members are encouraged to reach out to fellow CPSTs and community partners to organize or participate in an event in their community throughout the month of September to celebrate CPS Week.

  • I did not apply for/receive a CPS Week grant, can I still participate in CPS Week events?
    • Yes, absolutely! Any registered event qualifies (see below).
  • I received a CPS Week Grant. Do I need to do anything else to qualify for prizes?
    • Your grant application (and reporting requirements) are separate from CPS Week prizes. If you, along with other CPSAC members who might participate in your event, want to be eligible to win prizes you must submit the log sheet (see prize section below); your grant application along with the report due by October 7, 2019 covers the other requirements for prize eligibility. Scroll down to see the below section all about grant reports.
  • I want to organize or participate in more than one event – is that okay? Can I enter to win prizes more than once?
    • Yes! CPSAC members can participate in multiple registered events. Register and report on each event separately please (see below).
  • When do I need to register my event? I’m not sure if I will be able to organize it in time.
    • As long as the event takes place during the month of September 2019, and you register it (see below) before your event takes place, it is eligible.
  • I am the only CPSAC member organizing/attending my event. Does it qualify?
    • Yes indeed. Events both small and large are eligible. Make sure to register and report on it no matter how many CPSAC members attend.
  • I am not sure if my idea for an event is eligible. What do I do?
    • Send all questions to cpsweek@cpsac.org. Generally though, any child passenger safety-related event will qualify.
  • How do I register an event? How do I submit a report? How do I submit a log sheet? 
    • Please scroll down and all of your questions should be answered. If they aren’t, please email us at cpsweek@cpsac.org.
Graphics Help!

A Graphics Team is standing by to help you create high quality, visually appealing graphics that conform to the CPSAC Style Guide. Thank you to Emma Nauffts (AB) for once again supporting CPSAC members needing graphics help!

Send your graphics request, photos to include in the graphic, along with relevant event details, to cpsweek@cpsac.org.

Graphics Guidelines and Templates

If you are able to create your own graphics please find graphics usage guidelines here.

Lire en français ici!

Purpose: 
  • Lets the media know about your event with enough advance notice that someone can be assigned to cover it; 
  • Provides background and contact information for research, content, and context purposes; 
  • The media play an important role in successfully connecting techs with parents and caregivers. Social media event pages are not enough; parents and caregivers will give more weight and interest to something they (may) have seen online, but is reinforced by a story they read/ hear on the radio/ or a clip on the evening news; and,
  • Media like to do their job well, so the following tools help us to help them.
What is the difference? Which one do I use, and when?
Media Advisory:
  • Invites media (print, television, radio) to attend your event and cover the story.
  • Goes out 2-3 days before your event;
  • Can be sent with your news release.
  • View/download the media advisory template here (as a Word document): English / français
News Release:
  • Provides background and context for the event. It provides details and history, as well as contact information for an event organizer the media can speak with to obtain a quote, relevant images, and confirm details for their story.
  • Goes out 2-3 days before your event.
  • Can be sent with your media advisory.
  • View/download the news release template here (as a Word document): English / français

 

How to issue media advisories and press releases:
  1. Give thought to the media outlets that service your area: print news (competing publications); radio; broadcast (TV; morning news; mid-day news; evening news). 
  2. If you need help developing a list of media contacts, reach out to your community partner organizations to see if they have a mailing list that you could use, or if they would distribute the release on your behalf. If there is no partner organization, you can find print, radio and TV news contact on the company websites, or email your local chamber of commerce to ask if they have a media list they could share.
  3. Download a copy of the draft media advisory and news release. Use the templates provided. Do not edit quotes.
  4. Fill in details relevant to your event, as highlighted in yellow, then remove the yellow formatting and any details that are not relevant to your event. Remove DRAFT, if it appears.
  5. Save the documents: ADVISORY_CPSWeek_TownName.doc and NEWSRELEASE_CPSWeek_TownName.doc
  6. Circulate the media advisory and news release 2-3 days before your event date, at 9 a.m., if possible. This is so that reporters and assignment editors can take it to their morning meeting. Follow-up by phone one day before your event to verify if the outlet will be sending a member of the media to attend.
  7. You’re ready to circulate your media advisory and news release:
    1. When emailing the advisory or news release to members of the media, ALWAYS blind carbon copy (BCC) the addresses of those included in the circulation (it’s considered rude not to).
    2. Copy and paste the content of the media advisory into the body of the email, and indicate that a news release is also attached for their information and action.
    3. Attach the media advisory and news release files to the email. 
    4. Attach any other approved photos/images that you have permission to share that are relevant to your event.
I have questions about this….

Questions specific to media advisories and press releases should be sent to Erin MacDonald, Communications Coordinator, at communications@cpsac.org. All other CPS Week questions should go to cpsweek@cpsac.org. Thank you!

Spread the word about your event and other CPS Week events on social media! Choose images that display well on your intended platform. See the Graphics/Style Guide for templates, or use your own sized for social media. Please follow the rules for how and when to use CPSAC logos. Questions? We have answers at cpsweek@cpsac.org.

Facebook

If you have a Facebook business page you can add @Child Passenger Safety Association of Canada as a co-host to your Facebook event.

Tag us @Child Passenger Safety Association of Canada and use the hashtags #CPSWeekCanada and #CPSAC in your posts.

Twitter

Tag @CPSAC_carseats in your posts and use the hashtags #CPSWeekCanada and #CPSAC

Instagram

Tag @CPSAC_carseats in your posts and use the hashtags #CPSWeekCanada and #CPSAC

Are you participating in a child passenger safety-related event between September 1-September 30, 2019? It’s not too late to report your event as a part of Child Passenger Safety Week Canada-wide activities.

All participating members are eligible to win prizes generously supplied by CPSAC and our manufacturer partners.

What sort of events are eligible? Get help and ideas by logging in to your CPSAC account and visiting the Technician Toolbox.

Register your event here: https://www.cpsac.org/events/community/list

How to, step-by-step help for adding CPSAC Events: https://www.cpsac.org/wp-content/files/documents/toolbox/Add-Edit-Delete-CPSAC-Events.pdf

After your event, answer a few questions about your event on our online reporting form linked below. Due October 7th.
Please have the following information ready for your report and then submit via the red button above:
Administrative details:
  • Name
  • Email address
  • CPSAC Member number (log in and find it here)
  • Your shipping information to receive a fabulous surprise gift for all eligible participants in your event for participating in CPS Week
Information your event:
  • Postal code and town name of where your event took place (for mapping purposes)
  • Date of your event
  • Type of event (clinic, training, info booth, etc.)
  • A link to the CPSAC event (log in and find it here – please link directly to your event, not this list)
  • How many participants were at your event (parents, caregivers, kids, etc.)
  • If your event included seat checks, how many seats did you see?
  • Links to any publicity for your event (social media, TV, newspaper, online article, etc)
  • Brief summary of any community partners that participated, and what their role was
Log sheet for prize eligibility:
  • Submit the report first, get a confirmation email, and then reply to the email with your completed log sheet (PDF format please). Alternate or incomplete records of participation will not be accepted for prize eligibility.
Specifically for CPS Week Grant recipients:
  • Your grant number (found on all correspondence regarding your grant)
  • 2-4 photos in JPG or PNG format for which you have associated signed photo consent forms: you will be asked to submit these as attachments to the reply email you receive after submitting the main body of your report.
  • Signed photo consent forms to match the photos you submit (PDF format please)

CPSAC members who participate in a registered event (see box above) can enter to win prizes generously donated by our manufacturer partners, along with CPSAC swag.

  • Participate in a registered event (see above)
  • During your event: participating members sign in on a log sheet; alternate or incomplete records of participation will not be accepted for prize eligibility.
  • Have the event leader submit a brief online report about your event (see above). Submit the report first, get a confirmation email, and then reply to the email with your completed log sheet. The event leader must submit the report and log sheet to CPSAC before the deadline of October 7, 2019

CPS Week Grant Program

  • Support CPSAC members as they do child passenger safety work in their communities by providing simplified access to funding, organizational, and graphics support;
  • Re-invest member dollars into cross-country child passenger safety initiatives by members;
  • Encourage collaboration and partnerships between members and community partners and organizations;
  • Increase access to child passenger safety information across Canada;
  • Raise national awareness of CPSAC through an organized, concerted social media effort,  signage, and branding.

Building on the success of last year, CPSAC will be awarding many small grants of up to $250, and up to five larger grants of up to $1,000, to communities across the country to help you in your efforts. The funding allocated for this grant program is $10,000. Note: funds can be sent to a member’s organization or employer, rather than a member personally (for example, a family resource centre.

Are you planning a clinic?  A roadside event? CPST training? What about a parent presentation or an information booth? Any event where you are promoting child passenger safety in your community is eligible (find ideas and resources in the Technician Toolbox here).

Applicants for larger grants of up to $1,000 are encouraged to think creatively, and sustainably, for long term benefit to the community, and maximum effectiveness of funding.

Instructor-candidates are reminded of the IC Travel Subsidy available to them and should apply instead through that fund if appropriate.

Notice of funding status was communicated to recipients on August 10, 2019.

This grant applies to activities that:
  • Take place during the month of September 2019
  • Are lead by CSPAC members (CPSTs who expire before the event are no longer CPSAC members);
  • Conform to all CPSAC policies and procedures.
Priority/preference will be given to:
  • Activities that include multiple community partners or supporting organizations; request community support using a template available here.
  • Activities that focus on establishment of longer term community resources, for example tangible items that can be used again at future events;
  • Activities that take place during CPS Week (Saturday Sept 14 through Sunday September 22, 2019).
  • Regions that were not funded last year.

One event per region will be funded; we recommend connecting with other CPSAC members in your area and applying together. Region is defined as a town or small city, and in the cases of larger cities, by neighbourhood or geographic proximity based on postal code. If more than one application is received for a single region then preference will be given to applications as outlined above.

To be eligible to receive funding through this grant:
  • Reporting obligations from CPS Week 2018 were fully met (not applicable if this is your or your organization’s first time applying)
  • Apply through the grant application process (open July 1st-August 6th)
  • If you use social media:
    • Use dedicated social media hashtags #CPSWeekCanada and #CPSAC
    • Add CPSAC as a co-host on page events of Facebook business pages
  • Create a CPSAC event at https://www.cpsac.org/events/community/add
    • Help adding CPSAC Events can be found here.
  • Wear CPSAC gear or patches during your event where possible; see product availability in the storeOrder by July 10th to ensure arrival before CPS Week.
  • Agree to submit a report by October 7, 2019 (see reporting requirements below)
This grant will not cover:
  • Car seats, booster seats, or training seats. We encourage you to reach out to local businesses and community partners to seek donations for seats (template here), or for other community support (template here).
  • Mileage, meals, or refreshments (other than water). We encourage you to reach out to local businesses and community partners to seek food sponsors if appropriate (template here).  
  • Salary or compensation to individuals or organizations.
  • Any items for which an itemized budget breakdown is not included.

The application period has now closed (deadline was August 6, 2019 at 11:59pm Atlantic). Thank you to all who applied. Notification of funding status was communicated on August 10, 2019.

IMPORTANT: Incomplete or ineligible applications were not be accepted and could not be edited after submission. If you have questions about any aspect of your application please ask in advance of submission to cpsweek@cpsac.org.

Please have the following information ready for your report – due October 7th – and then submit via the red button below:
Administrative details:
  • Name
  • Email address
  • CPSAC Member number (log in and find it here)
  • Your shipping information to receive a fabulous surprise gift for all eligible participants in your event for participating in CPS Week
Information your event:
  • Postal code and town name of where your event took place (for mapping purposes)
  • Date of your event
  • Type of event (clinic, training, info booth, etc.)
  • A link to the CPSAC event (log in and find it here – please link directly to your event, not this list)
  • How many participants were at your event (parents, caregivers, kids, etc.)
  • If your event included seat checks, how many seats did you see?
  • Links to any publicity for your event (social media, TV, newspaper, online article, etc)
  • Brief summary of any community partners that participated, and what their role was
Log sheet for prize eligibility:
  • Submit the report first, get a confirmation email, and then reply to the email with your completed log sheet (PDF format please). Alternate or incomplete records of participation will not be accepted for prize eligibility.
Specifically for CPS Week Grant recipients:
  • Your grant number (found on all correspondence regarding your grant)
  • 2-4 photos in JPG or PNG format for which you have associated signed photo consent forms: you will be asked to submit these as attachments to the reply email you receive after submitting the main body of your report.
  • Signed photo consent forms to match the photos you submit (PDF format please)

Thank you to CPS Week 2019’s manufacturer and industry partners for their support.